In a move to try to change the way we watch video games, Australia is launching a nationwide ban on all-in-motion motion films in cinemas.
Advertisement Video games and motion pictures are already being banned in Australia.
But the move is the latest example of a changing culture, one that is becoming increasingly aware of the way video games are perceived in the country.
“This is a huge cultural shift that is happening, and it’s not something that’s just happening in the US,” says Dr Michael O’Malley, director of the University of Melbourne’s Centre for Media and Culture.
“We’ve seen a very different kind of experience in Australia, and that’s how this is happening in this country.”
Dr O’Almies view is that Australians are starting to take a more critical view of their entertainment.
“The way that movies and television have always been viewed in Australia has always been that the content was the medium,” he says.
“It’s the content that’s the entertainment.
And I think we’re starting to see that that’s changing.”
In a bid to help change perceptions of the content, the ban is also being implemented in other major Australian cities.
“We are very conscious that this is about more than just cinema,” says Victoria’s director of communications, Nick Jones.
“People are also seeing a lot of social media videos, social media pictures, social video videos of friends and family.”
And they’re seeing movies with motion, and the effect that motion has on people’s eyes and the way they’re thinking.
And we think it’s important that people are able to see what this new entertainment has to offer.
In Victoria, it is not just the new content that is being banned, but the film. “
People have a different perception of motion, they are more aware of it, and we’re trying to create a new perception of what motion is,” says Ms Jones.
In Victoria, it is not just the new content that is being banned, but the film.
This is part of a nationwide film ban in the states of Queensland, New South Wales and South Australia, which will take effect on July 31.
“There’s a whole new way that Australians see motion movies now, and people are getting that in a way that they weren’t before,” says Mr Jones.
A major reason for the change is a shift in technology, which is seeing motion films become more cinematic.
“Now that we have technology that allows us to get the full experience of motion movies,” says Associate Professor Michael Olam.
“In other words, you don’t have to be on the couch watching a movie in order to enjoy it, you can watch it in your home or your office.”
For example, in the United States, the technology behind movies like Avatar and The Matrix is no longer a necessity.
“What the technology has been able to do is enable you to go to a movie theatre, and in that way, it’s no longer something that you have to go and buy a ticket to go see,” says Professor Olam, who is also an expert on motion pictures.
“So it is a different experience now that you can go to the cinema and just sit in your own home and watch a movie, and then go and see the movie yourself.”
Mr Jones says it’s also about people changing their viewing habits.
“Motion is now the most popular entertainment on TV, in movies, and I think there’s a lot more of it now than there used to be,” he said.
“And so people are looking at it and they’re getting more and more involved in it.”
I think it is also the case that they’re beginning to see the importance of seeing the full effect of motion in the film that they want to see.
“The Australian government is not the only one that has been trying to change its perception of video games.”
What the new Australian government has decided is that they are going to do more to engage with young people, and what they are trying to do in the way that we look at games is to engage them in their own culture and in their local community,” says Queensland’s director for culture and media, Kate Green.”
They’re trying very hard to engage people in the sense of their own personal culture.
But at the same time, I think the gaming sector has to be aware that the entertainment industry is not going away. “
It’s an opportunity for the industry to look at what they can do to engage young people in their culture and how we can make sure that they have a good experience, and can engage them socially,” says Prof Olam of the Victoria University of Technology.
“But at the same time, I think the gaming sector has to be aware that the entertainment industry is not going away.
And that’s okay, but they will have to engage in that culture”
There will always be people who like motion movies and will be happy with that.
And that’s okay, but they will have to engage in that culture